After finished our SME Workshop in Jakarta (14 January), I came back to Surabaya first in 15 January. Then, I started to bound for Yogyakarta at 7 am by train. Why must back to Surabaya first? I could not directly go to Yogyakarta from Jakarta because of bureaucratic administration.
Anyway, I conducted series of interview to emerging local companies targeted to middle class or volume zone market in Indonesia. In Yogyakarta, I visited and interviewed Super Wash (laundry franchise chain) in 16 January, and Kemitraan A Swalayan (mini market establishment and management consulting) in 17 January. After coming back to Surabaya, I interviewed Coffee Toffee (cafe franchise chain) in Surabaya in 20 January.
I could get many interesting information from them and some key points why they have emerged their business in local areas. I will compile the interview results for survey reports to JETRO Jakarta.