Season Greetings 2019


We continue to promote local-to-local network for mutual learning and cooperation to create new value with local government, local companies and local people.

We more concern to human resource development with internationalization in local areas.

We conduct consultation activities “without teaching” to enhance local ownership for local development.

We search for many comrades and partners with the same vision to promote local-to-local network in the world. We use the term “glocal” as globalization of local-to-local network without border.

Please contact me ( if you are interested. I will come to meet you. Thank you for your attention.

Main committee members of Makassar International Writers Festival [MIWF] from Indonesia visited my office in Fukushima (August 2018).

Cooperation with Minakami town

In 24 May 2018, I visited Minakami town in Gumma Prefecture to discuss about its draft proposal to cooperate with Cianjur District in West Java, Indonesia. Based on request from the town, I became an advisor for Minakami town to support finalizing the proposal for the inter-local cooperation, with my advising on local development strategy of Minakami town. I will try to do my best to this task.


Introduce Fukushima to my colleague (17-23 Feb 2018)

In 17-23 February 2018, I was in Fukushima with my colleague from Makassar, Indonesia, Ms. Lily Yulianti (untuil 21 Feb), to introduce her about Fukushima.

We attended the Future’s Festival Cafe to connect between Kumamoto and Fukushima in 17 Feb, visited Kawamata and Iino to know local traditional industries and local festivals in 18 Feb.

We visited an organic food restaurant “Hitoto” and a book cafe “Koto” as new waves of revitalization activities in Fukushima city in 19 Feb. After coming to my office, we visited to former Horikiri’s houses in Iizaka hot spring and Surikami dam in 20 Feb.

Ms. Lily enjoyed and deeply understood about some aspects of current condition of Fukushima. She is very active writer in English and Bahasa Indonesia.

We plan to set a special session of Fukushima in the next Makassar International Writers Festival (MIWF 2018) in 2-5 May 2018 with inviting Mr. Ryoichi Wago, a very active poet of Fukushima.

Meeting at Embassy of Indonesia in Tokyo

In 19 September 2017, I visited Embassy of Indonesia in Tokyo and met Mr. M. Abas Ridwan, Minister Counsellor, and Mr. Dadeng Gunawan, Head of Agriculture.

We discussed about local-to-local collaboration between Indonesia and Japan, and human resource development (HRD) of Indonesian trainees in Japan for the future. Very informative and useful discussion.

And I said Matsui Glocal LLC is ready to assist local-to-local collaboration between Indonesia and Japan.


Establishment of Matsui Glocal LLC

Today (April 11, 2017), I applied for corporate registration of Matsui Glocal LLC to Fukushima District Legal Affairs Bureau. Then, today became the establishment day of Matsui Glocal LLC.

I have used the name “Matsui Glocal” until now, but the status has been a freelancer. Now, I has started my activities in the name of corporation as LLC (Limited Liability Company), even though there is no employee and this is one-man company.

Because the registration procedure will be completed in April 20, 2017, my activities as LLC will start completely after that. Now I will make preparation to my LLC activities.

The objectives of Matsui Glocal LLC in Articles of Incorporation are as follows.

  1. Research, advising and consulting on local/community development
  2. Research, advising and consulting on business support
  3. Research, advising and consulting on international cooperation
  4. Interaction/collaboration support in local/community development, business support, and international cooperation
  5. Research, analyzing and information provision on Indonesian politics, economies, and social/cultural affairs
  6. Making lecture, facilitation and coordination in seminar, workshop, training and meeting

Because my mission is “to be catalyst to create something new and good with connecting local to local”, I must make my root in local. So, I established Matsui Glocal LLC in my home town, Fukushima city in Japan. I had planned this since before.

From Fukushima as my main base, and Tokyo, Makassar, Jakarta and others as my sub bases, I want to do activities what is required to me at places where I am needed in Japan, Indonesia, and other places in the world without any borders.

Locals including Fukushima try to their own capacities. They respect, learn and act each other beyond borders of countries, religions, and races. If those are realized, the future would be more warm, more fun, and more interesting, I think.

I start this from Fukushima. Through Matsui Glocal LLC, I start my journey to make such my colleague in the world and make such future together.


Glocal in my context: Matsui Glocal

What is glocal? Of course, glocal is an artificial word made from global and local.

According to Oxford dictionary, glocal is “reflecting or characterized by both local and global considerations”. Or in Longman, it is “relating to the connections or relationships between global and local businesses, problems etc”.

Generally, global and local are opposite words each other, as globalization vs localization. Globalization is regarded as enemy from local. In Indonesia and maybe other developing countries, globalization is almost synonym with westernization, capitalism, imperialism, USA & Europe, or sometimes with christianization.

We remember that developing countries had felt to be exploited under colonialism by Western countries. So, the concept structure between globalization – localization and exploit – exploited has not been changed.

However, developing countries should know that many local people in USA or EU also criticize against impact of globalization. Such people played big role to win new USA President last year.

It means that almost all local people of the world, not only in developing countries but also in developed countries, feel and battle the globalization.

I understand that there is a universal basic issue in local society everywhere in the world. Local peoples in USA, EU, Indonesia, and Japan are facing to the same universal issues.

That is the crisis of local identities. Collapse of “who we are, where we live, what our life is”. Local life cannot be separated from so-called globalization, including using mobile phone, internet, or imported consumer goods.

The problem is not developed countries vs developing countries. But, what we keep and develop our own life with local identity.

Local people often think only they are in the worst condition because they know about only their local society. But, you are not alone. Even though the character and level of living is different, almost all local people feel and think the same.

In this context, I myself want to define glocal as global network of locals without border of administrations, and countries.

My glocal has no best model to be learned by others. No intention to apply a model to others. My glocal respects each locality and tries to settle the respect among locals. We start from such respect to others or at least recognition of others. Then, facilitate to learn each other to know more about ourselves in the local, for next step.

I will do more with local anywhere in the world. I believe the local-to-local network in global will change current confrontative situation, if we start from ourselves and our daily life, not from ideology or political jargon.

My Hope in this 2017

I has started my work today (January 4) in 2017. I hope this 2017 would be happier and more peaceful year than before.

At the start-point of this year, I had set seven targets to be realized during this 2017. One of them are at least once a week posting to this my homepage. Others are secret.

I want to start my work extension not only from mostly Indonesia-Japan but also to multi-country network of local to local. I need to know and learn a lot of cases of local community and/or business development challenge in many countries. I believe we need a kind of mutual learning network among local communities, as an alternative network from nation-to-nation network.

From my experiences in Japan and Indoensia, every local community has faced to the same deep crisis and problem. That is the crisis of local identity caused by penetration of commercialization from outside. In other words, it is globalization. Every local community in universal crisis and problem.

Localization is regarded as the solution to overcome such globalization. But localization is not same as isolation with cutting the connection with outside. It is not possible to survive the local community.

I think we need a kind of global network among local communities in the world. Glocal is this meaning. This network cannot force to unify in one direction. There are many and many local communities in the world. So, without accepting and assuming those difference of local communities, such network cannot be realized.

This network is just for mutual learning and for avoiding loneliness feeling of each local community. Local communities are different, but their source of problem may be universal. Human beings should not feel loneliness. Local community may be the same.

I do not know how many persons agree with this thought in the world. If you are the person, I want to contact and meet you, and discuss and take action more.

I will start to extend my idea from visiting Malaysia and Indonesia in 12-17 January 2017.

2017 has just started.

Visit Umaji Village

Visit Umaji Village in Kochi Prefecture. Umaji is Uma (horse) plus ji (road). It means we must reach Umaji by horse. But it is old story. Now we can enjoy smooth car drive to Umaji even though the road is narrow and winding.

Umaji, whose population is 930 persons,  is now famous as success case of local revitalization by processing of yuzu, very good smelling citrus. JA Umaji has 5 factories to process many kinds of yuzu goods, as yuzu drink, yuzu ponzu source, yuzu jam, yuzu chili, yuzu pepper, yuzu liqueur, yuzu cosmetics, yuzu ‘aromatics, and so on. Yuzu seed becomes good material for cosmetics.


Amazing, isn’t it? Only 930-populated tiny village in mountainous area has 5 factories. Most of products are sold through mail order or internet to all areas in Japan, with increasing the number of fans of Umaji. Umaji offers the status of special villager to those fans.

This has been promoted by JA Umaji. JA Umaji has its very unique and impressive business model to revive tiny mountainous village, through the integration of production of yuzu, processing, and marketing.

However, as other villages in Japan, Umaji also faces to depopulation and aging. How is the way to satisfy with increasing market demand for yuzu products under decreasing of labor? Mechanization is one of the answer with 5 factories. But, is it sustainable in the future? Is it overcapacity or not?

The challenge of Umaji will be severer.


Business Trip to Kochi & Fukushima (8-13 Sep. 2016)

In the name of “JICA Program on Data Collection Survey on Public-Private-Partnership for Activating Agricultural Promotion in Indonesia”, I will visit Kochi and Fukushima with local government officials from Indonesia in 8-13 September, 2016.

This JICA Program studies on the possibility to create partnership and cooperation in agriculture and/or livestock sector between local government in Indonesia and Japan, and between government and private sector. The key is how to realize win-win partnership between them.

So, even in the name of JICA, this is not pure assistance or aid program from Japan to Indonesia.

I will visit Kochi in 8-10 September and Fukushima in 11-13 September.


Visit Malang City & Batu City (14-15 July)

In the name of JICA survey, I visited Malang city and Batu city in East Java province in July 14-16, 2016.

This survey will search for possible cooperation and partnership relation between local government in Japan and in Indonesia to promote win-win private business development on agriculture and livestock sector.

So, there are two kinds of partnership in this survey: local government in Japan and local government in Indonesia; and government sector and private sector in each local government.

Malang city and Batu city are included as the candidate local government in Indonesia, especially in the field of fruits production, processing and marketing development. So, what will the partner candidate in Japan?

Anyway, in July 14, I visited the Office of Agriculture of Malang city to discuss with the Head at 8:30 am. Unfortunately, he was asked by Mayor to attend urgent important meeting in the City Hall. So, I had to just wait for the finish of the meeting. Maybe 1-2 hours, I think.

At last, I could meet the Head at 3 pm. He wanted me to meet the Mayor. I was very surprised at hearing it because it is usually very difficult to make appointment the local head as Governor, district head (Bupati), or Mayor.

Fortunately, thanks to the initiative of the Head of the Office of Agriculture, I met the Mayor, Bapak H. Moch. Anton. I explained about our survey and he appreciated us very much. He gave some suggestions and hints to promote next step for partnership building with local government in Japan.

What will happen in the next step? We will see it later.

2016-07-14 16.07.25

Left to Right: Bapak Wasto (Chairman of Bappeda); Me; Bapak H. Moch. Anton (Mayor); Bapak Kristiawan (Fruits Processing Expert); Bapak Hadi Santoso (Head of Office of Agriculture)